Brand building in emerging countries

Understanding cross-cultural differences is crucial for successful business relationships and business development. 
In this episode we are talking about differences between highly industrialized and emerging countries as well as brand building in developing markets. 

What are differences in managerial practices between China and Western countries?
What is the best marketing strategy for doing business in China?
What are challenges of brand building in emerging markets?
What is the Provenance Paradox?

Rohit Deshpande, professor of Marketing at Harvard Business School, share with us his thoughts on the matter.

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