Ywea helps you to change your persepctive
On your personal and professional opportunities
- It is amazing to observe how the context we live in (culture, economic model, political system), have a strong influence on our perception of entrepreneurship and on being an entrepreneur.
- We stimulate you to go beyond these personal and social borders in order to explore and learn other dimensions.
- Our objective is to inspire young women to change their perspectives on their personal and professional possibilities and opportunities.
- Through real-life stories of young women entrepreneurs from all Continents, we demonstrate how they manage similar issues in different context.
- Additionally, we analyze factors that stimulate and hinder the entrepreneurship among young women in different cultures.
On developing international business
- Understanding other cultures is a key to successful business relations and internationalization.
- Doing business in an environment that is economically, politically, legally and culturally different from your country of origin, can be a challenge. In fact, cultural misunderstanding is a factor of failure of many companies trying to operate abroad.
- Our experts will help you to enhance your competitive positioning through understanding the values of people in various countries.
Cross-cultural experience
Liang - Pie House
Why graduated MBA Liang decided to quit her Business Analyst career at McKinsey & Company to bring America’s favorite dessert to Beijing?
Alicia - ET Gate
The winner of Women in Business Entrepreneur of the Year 2011 Award, presented by Ernst&Young. She started alone, but within 6 months was able to create a multicultural team.
Corinne - DiscoverMandarin
Graduated from Harvard with experience in Ogilvy PR. Her innovative way of teaching Chinese was presented in The New Yorker and Bloomberg Businessweek.
Emily - LEAP China
You might say something, but the way it’s understood might be completely different. The winner of Women in Business Inspiration Award 2011, presented by Ernst&Young speaks about cultural differences between Western and Chinese people.
