Ywea helps you to change your persepctive
On your personal and professional opportunities
- It is amazing to observe how the context we live in (culture, economic model, political system), have a strong influence on our perception of entrepreneurship and on being an entrepreneur.
- We stimulate you to go beyond these personal and social borders in order to explore and learn other dimensions.
- Our objective is to inspire young women to change their perspectives on their personal and professional possibilities and opportunities.
- Through real-life stories of young women entrepreneurs from all Continents, we demonstrate how they manage similar issues in different context.
- Additionally, we analyze factors that stimulate and hinder the entrepreneurship among young women in different cultures.
On developing international business
- Understanding other cultures is a key to successful business relations and internationalization.
- Doing business in an environment that is economically, politically, legally and culturally different from your country of origin, can be a challenge. In fact, cultural misunderstanding is a factor of failure of many companies trying to operate abroad.
- Our experts will help you to enhance your competitive positioning through understanding the values of people in various countries.
Cross-cultural experience
Liang - Pie House
Why graduated MBA Liang decided to quit her Business Analyst career at McKinsey & Company to bring America’s favorite dessert to Beijing?
Alicia - ET Gate
The winner of Women in Business Entrepreneur of the Year 2011 Award, presented by Ernst&Young. She started alone, but within 6 months was able to create a multicultural team.
Launching a launguage school in China
Graduated from Harvard with experience in Ogilvy PR. Her innovative way of helping students learn Chinese online was presented in The New Yorker and Bloomberg Businessweek.
Emily - LEAP China
You might say something, but the way it’s understood might be completely different. The winner of Women in Business Inspiration Award 2011, presented by Ernst&Young speaks about cultural differences between Western and Chinese people.
